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AI in improving customer experience

Written by Enreach | 18 Aug 2023

AI can improve customer encounters, develop internal processes and boost operational excellence, but it may also lead to unrealistic expectations and heaps of nonsense. Jenni Jokiperä, our Director of Customer Experience, explains how you can turn AI into a valuable superpower.

Creating wow-experiences in every customer encounter has become a trend in customer service, and AI can be extremely helpful in smoothing and speeding up encounters. Chatbots and bots guiding customers to helpful articles or self-service channels are easy enough to adopt, but they need some backup from you.

 

Transforming today's WOW into tomorrow's essential - Elevating customer experience via AI

 

First off, you need to know your customers’ default expectations for your service. And you shouldn’t just assume that you know them, you need to ask them. Otherwise, you’ll never know if you’re meeting the expectations, exceeding them or falling short altogether.