An outbound tool suited for growth

 

 

“HeroBase gave us a significant administrative saving with regards to reporting. Our managers quickly identify relevant KPI's of teams and employees. We simply view or download reports in real time directly from HeroBase”

Steen Espersen McCormick

An outbound tool suited for growth for 5R Marketing

With over 200 agents, 5R Marketing is one of the most successful outbound telemarketing agencies in Denmark. 5R’s activities include direct sales, appointment setting and lead qualification for various B2B and B2C clients.

5R Marketing was established in 2006 and has continued to grow. With this growth, Director Steen Espersen McCormick identified the need for increased streamlining and productivity of their agents. Also, administration of leads and campaigns had become time consuming and demanded more overview and control. After thorough research, Steen decided to implement HeroBase.

A 15 % increase in productivity

Implementing HeroBase instantly resulted in a positive return on investment for 5R Marketing. Thanks to the scalability, 5R was able to maintain a high productivity as they grew in number of users and campaigns.

"With HeroBase we got a productivity improvement of around 15 %. With over 200 agents calling each day, [it] proved to be a highly profitable investment."

Simple lead management

Also 5R’s management achieved a considerable simplification of administrative processes and gained full control and overview with management, distribution and monitoring of leads.

"It is important to us to have full control with the administrative processes. HeroBase enables asmooth and highly organized distribution of leads to teams or individual employees.”

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