PRODUCT MARKETING MANAGER

WE ARE ENREACH

Enreach is a leading European provider of innovative communication technology solutions, trusted by organisations across Europe. Our mission is to empower businesses to connect, engage, and grow through technology.

If you are ready to make an impact in a fast-evolving industry and help shape the future of UCaaS in Finland, we would love to hear from you.

THE ROLE AND RESPONSIBILITIES:

As Product Marketing Manager, you will lead the development and execution of our UCaaS proposition in Finland. This pivotal role combines strategic insight, creativity, and hands-on delivery to accelerate our growth within the SME market.

You will:

• Shape market understanding: Conduct in-depth market research and customer discovery to identify trends, needs, and opportunities. Define and refine ideal customer profiles, ensuring our offering stands out in a competitive landscape.
• Drive proposition development: Translate market insights into actionable product and service roadmaps. Collaborate with development, marketing, sales, and customer teams to align features, pricing, and messaging with market needs. Create and validate compelling value propositions for different segments.
• Lead commercial enablement: Develop and implement commercial enablement for Direct SME customers. Equip sales, customer teams and partners with the tools, collateral, and training needed to win and retain customers. Champion adoption and advocacy through targeted marketing and engagement initiatives, supported by our marketing team.
• Measure and optimise impact: Track and analyse key metrics related to market penetration, adoption, and customer satisfaction. Use data-driven insights to refine propositions and strategies and provide regular updates and recommendations to senior leadership.
• Stakeholder Management: You will work closely with stakeholders across product, technology, marketing, sales, and customer service, playing a critical role in shaping the future of growth for the business.

WHO YOU ARE:

The ideal candidate will demonstrate:

• Over 5 years’ experience driving proposition or product marketing, sales, or market development within SaaS, telecommunications, or other B2B software sectors.
• Expertise in conducting market research, shaping go-to-market strategies, and defining product or service roadmaps.
• Proven success collaborating with direct sales teams and customers.
• Strong analytical, strategic, and communication skills, with the ability to influence and align stakeholders at all levels.
• Native Finnish, fluency in business English

HOW TO APPLY:

Please submit your application letter and CV by 20.7.2025 to careers.fi@enreach.com, with the subject line “Product Marketing Manager”.