Advanced Segmentation

In order to make sales marketing automation work for you, you need to be able to segment your lead database. By segmenting your customers, you can deliver relevant offers, personalised content, and a better customer experience.

With Flows, you can make segments based on all data known to the platform like user preferences and behaviour and combine rules from events like email engagement, calls or website visits. This helps to add relevance to your marketing campaigns, emails, landing pages and paid ads making them more likely to convert.

Drag-and-drop segmentation

Build advanced segments with ease

Automate your sales process by building advanced lead flows using Flow’s easy drag-and-drop editor. Create advanced segments from your lead database with no knowledge of database languages. Simply drag and drop conditions to your rule canvas.

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Customise Segments

Segmentation based on multiple data types

Segment your leads based on all data known to the platform. Combine rules from email events, customer data, website visits or call events in your inbound or outbound call centres.

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Stoplist Management

Manage multiple stoplists within a segment

Organise your DNC lists or customer lists as multiple lists. With one click, you can include or exclude these lists from your segments.

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Ready to make your marketing campaigns flow

Reach more and better leads with Flows for marketing automation and send personalised, relevant, and timely messages to the right people. Work wonders with this multi-channel customer solution and watch your business grow.

THERE WHEN YOU NEED US, INVISIBLE WHEN YOU DON'T

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